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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?

A) The option to exclude anonymous fields on a segment export
B) The option to include built-in fields on a segment export
C) The option to include all custom fields on a segment export
D) The option to send segment date to Marketing Cloud

2. A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

A) Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb) B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
B) Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity
C) marketing cloud Personalization uses third party software to match anonymous and known identities

3. What are two types that real time interaction management helps marketers to personalize the customer

A) Data Aggregation
B) Next best Action
C) Orchestration
D) Data Storage

4. What are two ways to populate the interaction studio catalog? [check]

A) Web sdk
B) ETL Feed
C) Email pixel
D) Third-party integration

5. What are the three types of ingredients available for a recipe?

A) Catalog-based and Trending
B) Recommendations
C) Machine Learning
D) Promotions
E) Co-Occurrence

Solutions: