(PDF) Salesforce Marketing Cloud Consultant Marketing-Cloud-Consultant Exam and Certification Test Engine
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NEW QUESTION 47
NTO wants not only to send to their best customers, but also those most likely to buy.
What data will be helpful to send out an email which increases purchase frequency? Choose All that apply
- A. conversion rate
- B. lifetime purchase value
- C. last purchase date
- D. proximity to store
Answer: A,B,C
NEW QUESTION 48
A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email was sent to the marketing manager each morning that contains the previous days submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled.
Which automation workflow will accomplish this?
- A. Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email
- B. Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email
- C. Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email
- D. Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email
Answer: A
Explanation:
First Query and then data extract. Since Time is fixed so Scheduled Automation.
NEW QUESTION 49
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?
- A. Import File > Query > Data Extract > File Transfer > Import File
- B. File Transfer > Import File > Query > Data Extract > File Transfer > Import File
- C. Import File > Data Extract > File Transfer > Import File
- D. File Transfer > Import File > Data Extract > File Transfer > Import File
Answer: B
NEW QUESTION 50
A customer wants to display asubscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?
- A. SQL Query
- B. AMPscript
- C. Personalization strings
- D. Guide Template Language
Answer: B
NEW QUESTION 51
Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity. The list is:
* Compiled in a database in the website Content Management System (CMS).
* Imported into Marketing Cloud nightly at 11 p.m.
What action should be taken if a third party is sending a message for the customer outside of the Marketing Cloud?
- A. The third-party send list should be pulled from the CMS.
- B. Unsubscribes should be synchronized between senders.
- C. They will need to integrate with the Marketing Cloud SOAP API.
- D. Engagement metrics will be passed into Marketing Cloud.
Answer: C
Explanation:
The right answer is: They will need to integrate with the Marketing Cloud SOAP API.
Because this is what required to meet requirement "Unsubscribes should be synchronized between senders" as well as "Engagement metrics will be passed into Marketing Cloud. "
NEW QUESTION 52
In which two ways can Contact Builder be used to affect data stored on a data extension? Choose 2 answers
- A. Add a single record to a data extension
- B. Reconcile contact data on multiple Contact IDs
- C. Clear the data from a data extension
- D. Export data from a data extension to any SFTP location
Answer: B,D
NEW QUESTION 53
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should they use to create an audience for this campaign? Choose 3 answers
- A. Last Purchase Date
- B. Ages in Household
- C. Lifetime Purchase Value
- D. Proximity to Store
- E. Conversion Rate
Answer: A,C,E
NEW QUESTION 54
Which data object should be used in conjunction with data extensions to create an opt- down strategy for customers?
- A. Preference attributes
- B. Preference Lists
- C. Publication Lists
- D. Profile attributes
Answer: C
NEW QUESTION 55
A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions.
Which sequence of activities would best accomplish this?
- A. Decision Split > Send email > Engagement Split > Send email
- B. Engagement Split > Send email > Wait > Random Split > Send email
- C. Random Split > Send email > Join > Decision Split > Wait > Send email
- D. Random Split > Send email > Wait > Engagement Split > Join > Send email
Answer: D
NEW QUESTION 56
How are Publication Lists used?
- A. To manage subscribers in guided and triggered email sends
- B. To allow subscribers to opt-down/out instead of unsubscribing from all
- C. To send communication to all subscribers, regardless of opt-in status
- D. To built dynamic content rules by subscriber type
Answer: B
NEW QUESTION 57
By which three standard methods could contacts be injected into a journey? Choose 3 answers
- A. Predictive Intelligence Event
- B. CloudPages Form Submit Event
- C. Mobile Response Event
- D. Sales/Service Cloud Event
- E. Date-Based Event
Answer: B,D,E
NEW QUESTION 58
Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers' experience?
- A. A triggered message to send an email as soon as a customer completes a purchase
- B. A scheduled automation to send emails to customers who made a purchase daily
- C. A triggered automation to send emails to customers who have made a purchase
- D. A user-initiated message to send an email to customers who made a purchase daily
Answer: A
NEW QUESTION 59
How do I set up an individual who manages Marketing Cloud operations across channels, mobile, and social?
Choose two.
- A. Regional or Local Administrator Role
- B. Email marketing manager role
- C. Marketing Cloud Administrator Role
- D. Marketing Channel Manager Role
Answer: C,D
NEW QUESTION 60
A customer wants to link web analytics data to subscriber data.
How should this be set up in Data Designer?
- A. Link to the Marketing Cloud API
- B. Link to the Web Analytics SFTP
- C. Link to the Web Analytics Provider API
- D. Link to Marketing Cloud data extensions
Answer: D
NEW QUESTION 61
A customer would like to send a quarterly re-engagement email to subscribers who have not opened in the previous three months. The customer's plans are to:
* Use an existing Paste HTML email for the first send.
* Make only minor changes to the email creative for future sends.
* Use an existing Measure to build the subscriber audience for current and future sends.
* Deploy emails manually for now, but possibly automate in the future.
Which configuration is recommended for the re-engagement email send?
- A. Automated Send
- B. User-Initiated Send
- C. Guided Send
- D. Triggered Send
Answer: B
NEW QUESTION 62
ABC Company wants to set up a welcome journey that leverages customer data across three data extensions:
Customers, Orders, and Products.
What is the best way to facilitate this within Contact Builder?
- A. Create three distinct Attribute Groups that link each data extension directly to Contacts.
- B. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
- C. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
- D. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
Answer: C
Explanation:
Explanation/Reference:
NEW QUESTION 63
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