Salesforce Certified Marketing Cloud Consultant Practice Tests 2022 | Pass Marketing-Cloud-Consultant with confidence!
Practice Salesforce Marketing Cloud Consultant Marketing-Cloud-Consultant exam. Online Exam Practice Tests with detailed explanations!
NEW QUESTION 141
Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:
* Maintain NTO's master suppression list
* Configure data relationships
* Create new subscriber attributes
Which role should be assigned to the IT staff member?
- A. Administrator
- B. Content Creator
- C. Analyst
- D. Data Manager
Answer: D
NEW QUESTION 142
A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.
Which steps will solve how replies are managed by the application?
Choose 3 answers
- A. Confirm that an email address was provided as the Routing Address for Remaining Replies.
- B. Confirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.
- C. Confirm that Reply Mail Management (RMM) is configured for the customer's account.
- D. Confirm that the subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.
- E. Confirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.
Answer: A,B,C
NEW QUESTION 143
Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region.
How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?
- A. Create a list in each BU and add subscribers with a matching Region to the list.
- B. Create a measure for each corresponding 'Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU.
- C. Select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.
- D. Open the the Profile Attribute Properties for the Region' Profile Attribute and select the 'Filter Subscribers by Attribute' option.
Answer: C
NEW QUESTION 144
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?
- A. Processing zipped and encrypted file containing subscriber data
- B. Building simple segmented campaigns without SQL queries
- C. Designing decision logic via an intuitive user interface
- D. Setting behavior-based goals
- E. creating customer segments from multiple data extensions
Answer: A,B,E
NEW QUESTION 145
A company is hosting a series of events and wants its customers who register to enter into a journey.
Which two methods are viable configurations for entry? Choose 2 answers
- A. A Smart Capture form hosted in CloudPages that populates the entry source.
- B. A form hosted on the company website that fires the entry event via REST API.
- C. A Smart Capture form hosted in CloudPages that updates a Profile attribute.
- D. A form hosted on the company website that fires the entry event via SOAP API.
Answer: A,D
NEW QUESTION 146
A company is hosting a series of events and wants its customers who register to enter into a journey.
Which two methods are viable configurations for entry? (Choose two.)
- A. A form hosted on the company website that fires the entry event via REST API.
- B. A SmartCapture form hosted in CloudPage that populates the entry source.
- C. A form hosted on the company website that fires the entry event via SOAP API.
- D. A SmartCapture form hosted in CloudPages that updates a Profile attribute.
Answer: A,B
NEW QUESTION 147
What is the skill set you need to build emails with dynamic content?
- A. HTML
- B. CSS
- C. Ampscript
- D. SSJS
Answer: C
NEW QUESTION 148
To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.
Select the statement that correctly describes the implication of this recommendation.
Choose 2 answers
- A. The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.
- B. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.
- C. The email headers for EO will still reflect the private domain for NTO since that is the parent company.
- D. The IP address included in the sender authentication package will have the same reputation as the ones being used for NTO.
- E. The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.
Answer: B,E
NEW QUESTION 149
Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?
- A. Google Analytics 360
- B. Einstein Engagement Scoring
- C. Mobile Studio
- D. Advertising Studio
Answer: B
NEW QUESTION 150
ABC Company has scenario of a journey for "post-purchasing communication".
Which re-entry setting is correct?
- A. re-entry anytime
- B. re-entry after time
- C. re-entry only after exiting
- D. no re-entry
Answer: C
NEW QUESTION 151
Why would a contact fail to enter a Journey Builder interaction?
Choose 3 answers
- A. The entry event was not fired via Automation Studio.
- B. The interaction allows re-entry only after exiting, and the contact already exists.
- C. The contact did not meet the entry criteria.
- D. The contact falls below the High Water Mark.
- E. The interaction has an A/B/n split, and the contact does not meet the criteria.
Answer: B,C,D
NEW QUESTION 152
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?
- A. Web Analytics Connector
- B. Datorama
- C. Report Studio
- D. Interaction Studio
Answer: B
NEW QUESTION 153
Northern Trail Outfitters is sending email messages using Marketing Cloud Connect through the Sales Cloud user interface. All of their sends initiated from Sales Cloud have a status of failed.
What should the consultant do to diagnose the issue?
- A. Ensure the System User is assigned the Standard User Profile.
- B. Manually clear the OAuth token to refresh the connection.
- C. Change the connection option to Scope by User.
- D. Initiate a log to troubleshoot package-related API calls.
Answer: D
NEW QUESTION 154
When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?
- A. Create a new Import to populate subscriber email addresses into All Subscribers.
- B. Create a new Attribute Group referencing all email address fields in Data Designer.
- C. Add all email address fields into the Mobile Application and Predictive Intelligence Applications.
- D. Add all email address fields into the Contact Configuration screen in the correct order
Answer: D
NEW QUESTION 155
Which two statements are correct about Send Logging? (Choose two.)
- A. AMPscript can be used to pull data from Send Logs for use within emails.
- B. Send Log data extensions are archived automatically based on retention settings.
- C. SQL Query Activities can reference Send Logs in combination with system data views.
- D. A business unit can support up to three Send Logs.
Answer: A,C
Explanation:
Send Log data extensions are never archived. Its deleted. A business unit can support only one Send Log.
NEW QUESTION 156
Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?
- A. Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.
- B. Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select 'Custom' and paste the HTML email code into the text area field.
- C. From the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.
- D. Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.
Answer: C
NEW QUESTION 157
Which statement IS correct regarding the automation tools in the Marketing Cloud?
Choose 3 answers
- A. Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time.
- B. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.
- C. Journey Builder allows users to update a contact record in an interaction or import data into a data extension.
- D. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.
- E. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely
Answer: B,D,E
NEW QUESTION 158
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?
- A. Utilize Entry Data on a Decision Split within Journey Builder.
- B. Create a Data Relationship in Email Studio to relate the two data extensions.
- C. Configure activities within Automation Studio to update the purchase data.
- D. Use Data Designer in Contact Builder to relate the two data extensions.
Answer: A,D
NEW QUESTION 159
A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?
- A. Guide Template Language
- B. Substitution Strings
- C. Dynamic Content Areas
- D. Personalization Strings
Answer: D
NEW QUESTION 160
A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?
- A. Run an Import Definition at 12 a.m. to create a suppression list.
- B. Create a Journey Goal to exit subscribers from the Journey.
- C. Run a SQL Query at 12:30 a.m. to create a suppression list.
- D. Create and enable a BLOCKOUT window In MobileConnect.
Answer: D
NEW QUESTION 161
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