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Facebook Certified media buying professional Sample Questions:
1. Your client has 14 stores in different cities. They are launching a new product line and would like to reach young female professionals with a 30 second video. They would like to measure the results of the campaign with ad recall lift.
What manual placement should you select for the campaign?
Select two of the following options:
Choose ALL answers that apply.
A) Instagram
B) WhatsApp
C) Facebook
D) Facebook and Audience Network
E) Audience Network
2. You want to run an app install campaign for one of your clients.
They would like to reach out to new audiences, but don't want to pay more than $9 per app install registered through the campaign. They have a specific budget, so the cost per install can't pass a maximum price.
Which bidding strategy should you optimize for?
Choose only ONE best answer.
A) The campaign should run under the "Lowest Cost" bidding option with a Maximum-Cost ceiling of $9 in order to maintain the clients per app install costs.
B) The campaign should run with a Target Cost bidding strategy since you want to maximize the efficiency of your budget.
C) The campaign should run under the "Target Cost" bidding strategy since you want to stabilize the cost per install at $9.
D) There is no way in setting a $9 average cost within Facebook for app installs. You can only use it with product catalog sales campaigns.
3. You've been working on a reach and frequency campaign for your client.
You launch the campaign at 8 AM. It's 3 PM, and you realize you need to change your audience.
How can you fix this?
Choose only ONE best answer.
A) You need to cancel current ad set and launch a new ad set with the fix.
B) You need to build a new ad-set with the different audience.
C) You can go into the ad-set and just change the audience.
4. An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You've set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who've visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.
A) You should increase attribution window to 7 days.
B) Change optimization from custom conversions to value optimization.
C) Delete all remarketing campaigns
D) Run retargeting campaigns to people who have made purchased in the past 10 days.
5. Your client needs to get rid of inventory and wants to run a flash sale of several products.
What are some recommendations you would suggest when setting up the bidding for the offers?
Select all that apply.
Choose ALL answers that apply.
A) You should set up a minimum bidding price.
B) You should run an accelerated delivery.
C) You should set up a maximum bidding price.
D) You should run a standard delivery.
Solutions:
| Question # 1 Answer: A,C | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: B,C |



