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Facebook 600-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engage and Moderate the Community | 29% | |
| Topic 2: Measure and Analyze Community Success | 20% | |
| Topic 3: Develop Community Strategies and Processes | 27% | |
| Topic 4: Define and Establish a Community | 8% | |
| Topic 5: Make Strategic Content Decisions | 16% |
Facebook Certified Community Manager Sample Questions:
A parenting support group of deeply connected people has started growing quickly. The leadership team receives several reports that the group is now too big and discussions frequently stray from the intended topic. To continue to develop the tight bonds the community previously cultivated and to address the concerns of long-standing members, the community manager needs to create new groups that focus on specific topics.
In which two ways can the community manager establish these topically focused groups? (Choose 2)
- A. Launch a few groups, announce them in the current one and begin to create content for those new groups
- B. Create a poll to ask members what interests them and what they want these new groups to focus on
- C. Analyze the most popular posts for the last six months and create groups based on those post topics
- D. Join similar groups to see what they are discussing and create groups related to those topic
Correct Answer: B,C 🗳️
A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
What action should the community manager take to build a case for keeping the community open?
- A. Determine if members of the group are more likely to retain their monthly membership
- B. Post a poll in the community asking members if the company should close the group
- C. Document the number of members and engagement statistics for the CEO to review
- D. Survey members for positive community experiences to share with the CEO
Correct Answer: A 🗳️
The community manager of a professional networking group hosts an annual in-person event. The community needs to rapidly transition the event to an online environment.
What should the community manager do to keep people engaged during the online event?
- A. Start a new community and post event content there
- B. Create an ad and target attendance from outside communities
- C. Ask attendees to create sub-communities and monitor conversations
- D. Create a schedule and invite attendees to sessions that align with their interests
Correct Answer: D 🗳️
An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)
- A. Determine launch goals and milestones to achieve
- B. Define partnership criteria with key food and beverage influencers
- C. Review existing channel performance and replicate strategy
- D. Decide on the target audience and which platforms to use to reach them
Correct Answer: A,D 🗳️
In an established community, members have been posting the same questions repeatedly.
Which three group tools should be used to help members find the answers they are looking for more easily? (Choose 3)
- A. Pin a post as an announcement in the group
- B. Direct members to report repetitive questions using the Report to Admin tool
- C. Ask members to tag an admin every time someone asks a repetitive question
- D. Create a frequently asked questions learning unit
- E. Add useful posts to a topic tag dedicated to frequently asked questions
Correct Answer: A,D,E 🗳️
