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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Category Strategy Development | - Strategic category planning
|
| Data and Analytics | - Retail and shopper data analysis
|
| Shopper and Retail Insights | - Behavioral and shopper analytics
|
| Execution and Business Planning | - Category execution and collaboration
|
| Category Management Foundations | - Category management principles and framework
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
What is considered a long-term promotional objective for the retailer?
- A. Retailer image/brand building
- B. Lobby displays
- C. Online discounts
- D. Weekly advertisement
Correct Answer: A 🗳️
Explanation: Only visible for Dumpexams members. You can sign-up / login (it's free).
What is the primary purpose of Consumer Decision Trees (CDTs) in shelf organization?
- A. To predict how changes in assortment will affect sales.
- B. To reflect actual buying patterns and substitutions.
- C. To determine the most popular products in a category.
- D. To map the mental path shoppers take as they shop a category.
Correct Answer: D 🗳️
Explanation: Only visible for Dumpexams members. You can sign-up / login (it's free).
Which factor primarily influences how much room is available for a retail assortment?
- A. Days of supply and case pack requirements.
- B. The number of SKUs in the product mix.
- C. The number of shoppers that purchase the category.
- D. Shopper preferences and trends.
Correct Answer: A 🗳️
Explanation: Only visible for Dumpexams members. You can sign-up / login (it's free).
What is the Dollar Sales per $MMACV for the Product Group in Store 478?
- A. $50
- B. $4,000
- C. $5,000
- D. $200
Correct Answer: C 🗳️
Explanation: Only visible for Dumpexams members. You can sign-up / login (it's free).
What is the primary purpose of Affinity Models in Category Management?
- A. To group similar stores, shoppers, or products
- B. To identify products shoppers switch to when their first choice is unavailable.
- C. To predict future sales trends based on historical data
- D. To identify co-purchase patterns, such as chips and salsa.
Correct Answer: D 🗳️
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