MKT-101 Certification Overview - [Dec 29, 2023] Latest MKT-101 PDF Dumps
The Best Salesforce MKT-101 Study Guides and Dumps of 2023
Salesforce MKT-101 certification exam is designed to test your knowledge and skills in building and analyzing customer journeys using the Salesforce Marketing Cloud. This powerful tool allows marketers to create personalized, targeted campaigns that engage customers at every stage of the buying process, from awareness to consideration to purchase and beyond. By mastering the Marketing Cloud and earning your MKT-101 certification, you'll be able to leverage the full power of this platform to drive more leads, convert more customers, and grow your business.
NEW QUESTION # 24
A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?
- A. Schedule report and email file to the director.
- B. Schedule report to export as a web page.
- C. A Schedule report and email the link to download.
Answer: C
NEW QUESTION # 25
Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used for import to a data extension?
- A. Specify character encoding in import file.
- B. Manage Files in File Transfer.
- C. Configure Field-Level Encryption in import file.
Answer: C
NEW QUESTION # 26
Northern Trail Outfitters (NTO) has a Master Subscriber data extension that contains profile and preference
information. Various segments are created from the Master Subscriber data extension and each segment will need to be automatically refreshed daily.
Which two activities should NTO consider using? (Choose two.)
- A. SQL Query Activity
- B. Segment Activity
- C. Filter Activity
- D. Data Extract Activity
Answer: A,C
NEW QUESTION # 27
Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequest email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a bether customer experience.
What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?
- A. Einstein Content Selection
- B. Distributed Sending
- C. Distributed Marketing
- D. Marketing Cloud Connect
Answer: B
NEW QUESTION # 28
NTO email teams creating a reusable content block for its deals to run with campaign, NTO will cross promote these campaign in other emails in a single column content area this content will have one Image with text below it, how can the NTO email team create one content area and reuse it across other emails using content builder without writing any custom html.
- A. create an html content block and code the content by hand
- B. create a text content block that accommodates text
- C. Create an image content block that accommodates pictures
- D. create a free flow content block that accommodates text and images
Answer: D
NEW QUESTION # 29
Which file type delimiter is available in the Import Wizard? (Choose 3)
- A. Tab
- B. Pipe
- C. Comma
- D. Fixed Length
- E. Other
Answer: A,C,E
NEW QUESTION # 30
A customer has several values that need to be used in the body of an email send.
* The data would be stored in a reference data extension, related on SubscriberKey
* There may be one or more records for each subscriber
* The audience is generally over 1 million subscribers
* The content is time sensitive and should be sent as quickly as possible
* The customer is not using "Catch and release" sending
* The reference data extension contains 25 columns
What method should be used
- A. AMPScript a single lookup function
- B. Dynamic content via the Dynamic content wizard
- C. AMPScript a single LookupOrderRows function
- D. Server side JavaScript a single LookupOrderedRows function
Answer: C
NEW QUESTION # 31
When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?
- A. In the step with the two SQL activities, place a wait step between them.
- B. Place the audience SQL Query Activity below the exclusion SQL Query Activity.
- C. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
Answer: C
NEW QUESTION # 32
What is an Automation Studio activity? (Choose 3)
- A. Triggered Send
- B. Transfer File Activity
- C. Wait Activity
- D. Send Email
- E. A/B Test Send Activity
Answer: B,C,D
NEW QUESTION # 33
As part of a daily shipping notification automation, Northern Trail Outfitters needs to join data from the Shipping data extension and the Purchase data extension.
What activity is designed to address this scenario?
- A. SQL Query Activity
- B. Group Refresh
- C. File Transfer Activity
- D. Filter Activity
Answer: A
NEW QUESTION # 34
Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.
How should the automation be configured to run?
- A. Use a File Drop starting source.
- B. Trigger the automation via API.
- C. Schedule the automation to run hourly.
Answer: B
NEW QUESTION # 35
An email marketer needs a point and click to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time. What solution meets this specification?
- A. Contact Builder
- B. Audience Builder
- C. SQL Query Activity
- D. Data Filters
Answer: D
NEW QUESTION # 36
How are Publication Lists used?
- A. To send communication to all subscribers, regardless of opt-in status
- B. To manage subscribers in guided and triggered email sends
- C. To allow subscribers to opt-down/out instead of unsubscribing from all
- D. To built dynamic content rules by subscriber type
Answer: C
NEW QUESTION # 37
Northern Trail Outfitters' analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.
Which Marketing Cloud function should be used to get this data automatically on a daily basis?
- A. Google Analytics Integration
- B. Tracking Extracts
- C. Report Snapshots
Answer: A
NEW QUESTION # 38
Northern Trail Outfitters' branding guidelines require heavy use of imagery on their website, apps, emails, ads, etc.
In which two ways could they optimize email design to honor branding guidelines and ensure subscribers are getting the best experience possible?
Choose 2 answers
- A. Style alt text for when images do not display automatically.
- B. Make the email completely image based.
- C. Use custom corporate font to match their brand.
- D. Add background colors that match branding.
Answer: A,C
NEW QUESTION # 39
TO would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero image using the naming convention
"Hero CTA".
What are two method two ensure click behavior on these images is tracked with this naming convention.
- A. Add ""Hero_CTA" to the traking alias field for each link
- B. Include "Hero_CTA" in the link filename for each hero Image
- C. Include "Hero_CTA" in the link tooltip field for each link
- D. Include an alias attribute in each anchor tag and populate it with "Hero_CTA"
Answer: B,D
NEW QUESTION # 40
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