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Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Subscriber and Data Management | 26% | - Segmentation and filtering - Importing and maintaining subscriber data - Lists and Data Extensions - Subscriber key and sendable data |
| Marketing Cloud Overview | 18% | - Email Studio and application roles - Legal and compliance requirements - Navigation and core platform concepts |
| Email Delivery and Testing | 15% | - Send classifications and sender profiles - A/B testing options - Preview and test sends - Sender authentication and deliverability |
| Tracking, Reporting and Automation | 15% | - Bounce and complaint management - Basic automation and triggered sends - Email performance metrics - Standard reports and analytics |
| Email Creation and Design | 26% | - Email templates and best practices - Accessibility and rendering - Personalization and dynamic content - Content Builder usage |
Salesforce Email Essentials (EEB101) Sample Questions:
1. A marketer would like to improve open rates for weekly email campaigns.
On which area of email design should the marketer focus?
A) Envelope Content
B) Email Body
C) Footer
D) Link Content
2. EXAM Question on templates where there are no technical resources to build responsive web techniques:
Explain how to create an email using responsive web techniques, and it's required to render on Mobile. (Choose 2)
A) Mobile Design template
B) HTML Paste
C) Mobile Design Template with Content Boxes
D) Standard Template with Content boxes
E) HTML Paste template with Content Boxes
3. Select three true statements about Content Detective?
A) Scans subject line and email body for spam triggers
B) Offers resolutions
C) Does not scan HTML code
D) Will remove invalid email address
4. Which feature can be included in a content box? (Choose 3)
A) Microsites
B) Content Detective
C) Forward to a Friend
D) Facebook Like
E) Social Forward
5. A marketer plans to send a Commercial email.
Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)
A) Include the mailing address of the sender.
B) Ensure an opt-out link is present.
C) State why the subscriber is receiving the email
D) Include a phone number to call.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D,E | Question # 3 Answer: A,B,C | Question # 4 Answer: A,C,E | Question # 5 Answer: A,B |
