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Facebook Certified media buying professional Sample Questions:

1. You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You've set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You've spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.

A) Change the campaign objective to engagement.
B) Change optimization from standard delivery to accelerated delivery.
C) Include Audience Network as additional placement
D) Add three new images into the ad set
E) Change the optimization to daily unique reach.

2. Your client has been running a retail shop for the past 20 years.
In order to grow sales, they want to launch a new online store where people can buy products directly on their website. They can share with you a customer database of 20,000 customers who have bought a product in the past 2 years.
For the campaign, you need to reach out to existing customers, and people within a 10-mile radius from the stores.
What type of audiences should you build?
Choose only ONE best answer.

A) You should first do a custom audience with the database, and then, a similar audience optimized for reach.
B) You should first do a custom audience with the database, and then, a similar audience optimized for similarity.
C) You should first, do a custom audience with the database, and a similar audience optimized for similarity.
Then use the similar audience as a base for a new core/saved audience, and reduce the similar audience to a 10-mile radius from the stores.
D) You should do a similar audience with the customer database, and then, launch a reach campaign to people in a 10-mile radius.

3. When should you migrate a Fan Page into Business Manager?
(Select 3 that apply)
Choose ALL answers that apply.

A) You need to keep your business assets secure
B) You use a vendor.
C) Your business has a marketing team
D) You want to control your Fan Page through your personal Facebook account

4. You are running a mobile app event campaign on Facebook.
Your team is discussing how to properly set up the attribution window of the campaign.
You explain to your team what an attribution window is and how to use it.
You write on the board some key points on attribution window.
Select all bullet points that apply.
Choose ALL answers that apply.

A) Attribution window is the number of days between the moment a person viewed or clicked an ad and then subsequently took action.
B) Attribution window is the number of actions when a user viewed an ad and then downloaded an app.
C) Attribution window is set to 1-day view and 28-day click.
D) Views are called click-through attribution.

5. What column within Facebook Ads Manager helps you measure the sales generated by your campaigns?
Choose only ONE best answer.

A) Total Purchases
B) Total Conversion Value
C) Conversions
D) Conversion Costs

Solutions: