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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?

A) The data from the tag will be available after 48 hours in the Provider Inventory Report.
B) The data from the tag will be available immediately in the Provider Inventory Report.
C) It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.
D) The data from the tag will be available after 24 hours in the Provider Inventory Report.
E) It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.

2. On an average, at what rate does data decay?

A) 2% per year
B) 2% per month
C) 20% per week
D) 12% per month

3. What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?

A) The audience structure creates a Boolean OR, where a user having either category can be targeted.
B) The audience structure creates a Boolean AND, where a user must have both categories to be targeted.
C) The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.
D) The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.

4. A client wants to onboard data via the User Data API using their own ID (PUUID) for the transaction. Which of the following must be established?

A) Configure Self-Classification Taxonomy and Classification Rules.
B) Create and activate a Data Campaign.
C) Create an Audience.
D) Deploy an ID Swap tag.

5. You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.

A) Option B
B) Option E
C) Option D
D) Option C
E) Option A

Solutions: